[News]

Swanson Russell Adds RESCUE! To its Portfolio

LINCOLN, Neb., (March 7, 2017) RESCUE! has selected Swanson Russell to lead its packaging design and positioning for its extensive collection of consumer pest control products. Based in Spokane, Washington, RESCUE! is a brand supported by its parent company, Sterling International, and focuses on producing unique pest control solutions using no poisons or toxicants.

“We are excited about our association with the RESCUE! brand,” said Dave Wegener, Swanson Russell vice president and account supervisor. “The products are so different and more effective than many national brands on the market. Plus, Swanson Russell has been focused on broadening its business in the consumer lawn and garden category, which is why RESCUE! is a really great addition.”

RESCUE! is known around the world for “making pest control smarter” by manufacturing the safest, most effective pest control on the market. Founded in 1982, RESCUE! has produced collections of patented traps, attractants and sprays that are non-toxic and safe for the environment. For more information, visit www.rescue.com.

Founded in 1962, Swanson Russell is a Nebraska-based agency with offices in Lincoln and Omaha. The full-service agency specializes in brand development, product launch and marketing communications. These offerings are rooted in Swanson Russell’s Real Connection™ approach to identifying where brands and audiences meet. To learn more, visit www.swansonrussell.com.

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