[News]

Swanson Russell Adds Gerber as New Client

LINCOLN, Nebraska, (April 19, 2016) Gerber Gear has selected Swanson Russell to lead strategic marketing efforts for an exciting new product. Based in Portland, Oregon, Gerber is a leading producer of knives, multi-tools and outdoor gear.

“Gerber tools and knives are legendary on construction sites, on the battlefield and in hunting camps around the world,” said Dick Placzek, Swanson Russell executive vice president and group account director. “We are fortunate to be able to provide our marketing communications expertise to help Gerber launch new and exciting products into its core markets.”

Swanson Russell will develop strategic marketing direction for a key new product introduction as well as communications planning and implementation.

Gerber is a leading global supplier of activity specific knives, multi-tools, and problem-solving gear. Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information visit www.gerbergear.com.

Founded in 1962, Swanson Russell is a Nebraska-based marketing communications firm with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, health care, outdoor recreation, construction and the green industry. For more information about Swanson Russell’s Real Connection™ approach to advertising, public relations, interactive and branding services, visitwww.swansonrussell.com.

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