Welcome to the February edition of the Digital Innovations Awesome List (DIAL) – where we bring a little bit of awesome to your inbox.®
As a reminder, the Media Innovations + Technology team knows that keeping up with the trade pubs and the latest trends can be both tough and time consuming, so we want to make it easier to find the articles, reports, and other bits of awesomeness you probably missed, but really should have read. Check out this month’s specially curated list below, and if you missed a past DIAL they are available on the Centro blog.
Digiday breaks down the brands that won the hearts of viewers through commercials and those that didn’t. Noted winning spots included HBO and Skittles. The vast majority of brands marked as ‘losers’ were qualified as such due to lack of diversity inclusion — Sprint, Expensify and SimpliSafe. The single brand noted for featuring the most dislikeable ad of the night was debuting their very first Super Bowl commercial – Mint Mobile. Maybe don’t spend millions of dollars placing an ad called ‘Chunky Style Milk’ next time.
Google is the first major company to be fined under Europe’s GDPR, after getting slapped with a $57 million fine for not properly disclosing to users how their data is collected across its services for ad targeting.
An annual round up of digital and marketing trends and developments from Econsultancy’s founder, on what he believes will shape the industry and digital/marketing planning and thinking in the year ahead across the key disciplines.
Money will continue to grow in programmatic so find out what you need to do before you move forward. Digiday puts together the best things to keep in mind while working with programmatic.
Roku’s revenue keeps growing as it keeps selling connected TV hardware. But, the new majority of Roku’s revenue is through the advertising over their set-top-box devices. This year their ad revenue alone is expected to hit $433 million and then make a speedy climb to $632 million by 2020.
In recent years, buyers have been putting more of their budget towards private marketplaces in hopes to avoid fraud, hidden fees, and low quality ads often associated with the open marketplace. However, now with third-party initiatives such as Ads.txt, FBI arrests of ad fraud masterminds and Google’s invalid traffic refunds, some parts of the market are beginning to shift with more buyers going back to the open marketplace.
CMOs are building more experience-focused marketing tools that are powered by emerging technology with a goal to transform marketing from a customer acquisition-focused activity to one that enables a superb human experience, grounded in data.