On Tuesday, June 2, 2020 Yeosh Bendayan joined AAF Omaha presenting a webinar “Introducing Your Clients to Branded Podcasts.” More than 25 attendees tuned in to gain insights from Yeosh’s expertise in Branded Podcasting.
Creating engaging branded content has always been a tough nut to crack. Not only is it costly to produce, but walking the line between informing and selling can be tricky. Enter the branded podcast, a way for brands to create authentic content in an easily digestible format that consumers are looking for. Whether it’s storytelling, informational, or entertainment-focused, creating a branded podcast could be another weapon in your client’s 2020 arsenal. Yeosh gave us ideas, tips, and tricks for developing concepts and pitching your podcast ideas to your clients. He broke down the process developed by his company, Push Button Creative Audio, and share promotional, audio branding, and measurement tools.
Yeosh Bendayan Bio:
Yeosh is a University of Florida alum and a founder and partner at Push Button Creative Audio – a quirky Orlando-based production company that develops audio brands for regional and national advertisers. Push Button’s clients include Pyrex, Buca di Beppo, Budget Blinds, Simple Mobile, Lamkin Golf Grips, First Watch, ID Stronghold, and over 40 credit unions nationwide.
Check out PushButtonProductions.com
Yeosh is also the a Vice Chair of the national American Advertising Federation’s Council of Governors as well as a Past Governor of the 4th District of the American Advertising Federation.
Yeosh’s PDF presentation can be requested by AAF Omaha membership. Contact our office and the deck will be emailed to you.