[Back to the Classics]

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Back to the Classics: An Entire Marketing Education in One Ad

I wish I would have known about the work of Doyle Dane Bernbach while I was going to college.

The university I attended didn’t have a course on advertising history, so I never got to study the incredible portfolio of this legendary 1960s ad agency. In hindsight, I could have saved myself a fortune in tuition. Nearly everything you need to know about creating great advertising can be learned just by examining one of DDB’s print pieces. Read More

AAFO NewsBack to the Classics

Back to the Classics: Golden Age

In July, I gave a presentation at the AdBites lunch about the Creative Revolution of the 1960s, what many call advertising’s “golden age.” People were pretty interested in the topic — so much so that AAF Omaha asked me to write a monthly column about it in this newsletter. Glad to oblige. Here goes: Read More

Back to the Classics