LINCOLN, Nebraska, (June 22, 2017) Peak Nanosystems has selected Swanson Russell to lead its branding efforts in three industries. Based in Dallas, Texas, the company focuses on nanotechnology development used in an array of products made for government and corporate clients.
Peak Nanosystems is considered an ingredient brand with the intent to commercialize nanotechnology in the fields of energy storage, specialized coatings and gradient refractive index lens technology, or GRIN optics. Some of the products that will benefit greatly from the technology include night vision goggles, rifle scopes, binoculars, lead acid batteries and commercial coatings. Swanson Russell will be assisting Peak Nanosystems by providing services in brand and creative development, strategic planning and public relations.
“We are especially pleased to work with Peak Nanosystems because of the innovative, potentially disruptive technology they bring to market,” said Dick Placzek, Swanson Russell’s executive vice president and group account director. “Companies often tout their competitive advantages in small increments but Peak Nanosystems technology truly is rule-breaking.”
Founded in 1962, Swanson Russell is a Nebraska-based agency with offices in Lincoln and Omaha. The full-service agency specializes in brand development, product launch and marketing communications. These offerings are rooted in Swanson Russell’s Real ConnectionTM approach to identifying where brands and audiences meet. To learn more, visit www.swansonrussell.com.