AdReads from AAF Omaha is a virtual book club and happy hour, where we talk about books about advertising via Zoom meetings.
Our fifth session on May 13th from 5 to 5:45 will be moderated by David Moore and Aubrey Schieuer.
Author: Fred Senn
Book Title: “Juicing the Orange: How to Turn Creativity into a Power Business Advantage”
Fred Senn, Founding Partner at Fallon Worldwide plans to join us for AdReads on May 13th. This is a book club you do not want to miss!
Senn teamed with his partner, Pat Fallon, to co-write “Juicing the Orange: How to Turn Creativity into a Power Business Advantage”. The book, published by Harvard Business School Press in July, 2006, was written in commemoration of Fallon Worldwide’s 25th anniversary. The book outlines a compelling approach to actively building creativity into the organizational culture and leveraging that creativity into campaigns that deliver measurable results.
Thank you to AAF Omaha’s Elite Sponsors: